It all really boils down to the increased crackdown from YouTube against this channel.” “In fact, I think very soon the Philip DeFranco Show may not be able to survive. “As of right now, with the current state of YouTube, the Philip DeFranco Show can not thrive,” DeFranco said. DeFranco has always been a symbol of grander YouTube dreams, a model of success for people just coming up. His recent video about the state of his own channel, and possibly having to look into other ventures as a means to support himself and grow his business, sent a ripple effect through the community. He’s become the voice of the YouTube creator community, speaking out about demonetization woes. “It’s accurate, but at the same time, very misleading.”ĭeFranco is one of the most well-known creators on YouTube, with more than 6 million subscribers. “Often when you see YouTube comments about demonetization, they often separate it from suppression of views,” DeFranco said. DeFranco refers to this as a “sister algorithm” problem - a side effect of the growing demonetization issues that are affecting creators. The effects of view suppression are noticeable, with DeFranco claiming a loss of about 300,000 to 450,000 views for every video hit. Polygon has reached out to YouTube for more information. Not only are DeFranco’s videos getting demonetized because of the content (covering topics like the war in Syria or mass shootings), but he’s getting real-time feedback from people saying they can’t find his videos as easily as they should be able to. YouTube isn’t necessarily hiding the videos, but they’re reportedly slightly more difficult for people to find. The videos are apparently not appearing in the personalized section on YouTube’s front page, which specifically recommends videos for users based on their interests. Here’s the issue: People who watch YouTubers like Philip DeFranco or Felix “PewDiePie” Kjellberg, two creators who constantly deal with demonetization problems because of their content, are reportedly not seeing the videos at all. DeFranco’s videos might not be recommended to a general YouTube audience, but his regular viewers may still get a prompt for his latest update. Demonetized videos that fall under mature categories - these include videos dealing with topics that might make advertisers skittish - are also kept from trending, the homepage and the recommended tab, but that doesn’t necessarily mean those videos are suppressed. This is slightly different from demonetization. View suppression refers to videos not appearing for a particular creator’s regular viewers on the homepage, on trending or in the recommendation tab. To properly understand what’s happening with YouTubers, and why these new demonetization-adjacent worries are causing creators grief, we need to understand view suppression. This even includes exploring different avenues such as possibly moving away from YouTube as a primary platform. “View suppression” is on the rise, and creators are looking for new revenue streams to support their videos. Though demonetization always hits up-and-comers the hardest, new testimonials from well-known names like Philip DeFranco, Casey Neistat and Patreon CEO Jack Conte claim that everyone is hurting. YouTube demonetization is an evergreen frustration for creators, one that affects both newcomers and superstars at the very top.
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